Category Specialization


Encompassing “In Store Supplies” to Retail “Home & Office Cleaning Supplies”, Waterford Group’s General Merchandise (GM) and Supply expertise throughout this category is … More...


From the cooler-door to the  coffee-bar, from Warehouse to DSD Programs, Waterford Group has the contacts throughout the industry to help identify, develop and execute a program to … More...


From Soup to Salad to Sandwiches … foodservice encompasses anything that has to be prepared for immediate consumption or “Grab & Go”!  Encompassing “full-service” to … More...

Why you need us

Marketing Support

With industry that’s growing more competitive by the minute, the need for innovative and highly effective marketing approaches has never been greater. Your livelihood rests in your … [More]

Product Consulting

Our responsibility is to help you integrate the various segments of your business into a strategically focused whole, maximizing the value of your product by coordinating the … [More]

Business Development

Scouting: The earliest stage of a company. At this point, business development is about identifying various routes to market, points of leverage and providing the internal team … [More]

Sales Management

It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under the weight of managing the … [More]


Product sourcing is a vital part of the world’s economy. Its use continues to grow, and an increasing number of businesses cannot compete without it. In fact, it has become so … [More]

Supply Chain Management

Plan—This is the strategic portion of SCM. Companies need a strategy for managing all the resources that go toward meeting customer demand for their product or service. A big piece … [More]