Category Specialization


From “healthy alternatives” to “traditional snack items”, Waterford Group’s working relationships can open doors to the key decision makers throughout the channels you are … More...


From the cooler-door to the  coffee-bar, from Warehouse to DSD Programs, Waterford Group has the contacts throughout the industry to help identify, develop and execute a program to … More...


From Soup to Salad to Sandwiches … foodservice encompasses anything that has to be prepared for immediate consumption or “Grab & Go”!  Encompassing “full-service” to … More...

Why you need us

Product Consulting

Our responsibility is to help you integrate the various segments of your business into a strategically focused whole, maximizing the value of your product by coordinating the … [More]

Business Development

Scouting: The earliest stage of a company. At this point, business development is about identifying various routes to market, points of leverage and providing the internal team … [More]


Product sourcing is a vital part of the world’s economy. Its use continues to grow, and an increasing number of businesses cannot compete without it. In fact, it has become so … [More]

Sales Management

It’s a far too common scenario: You build the capability of your marketing department by hiring agency support, but then find yourself buckling under the weight of managing the … [More]

Marketing Support

With industry that’s growing more competitive by the minute, the need for innovative and highly effective marketing approaches has never been greater. Your livelihood rests in your … [More]

Supply Chain Management

Plan—This is the strategic portion of SCM. Companies need a strategy for managing all the resources that go toward meeting customer demand for their product or service. A big piece … [More]