Our Team

Cincinnati, OH

Tony Ishmael

President/ Director of Sales

Tony has a thorough knowledge of and a successful history in “pioneering” new items/programs, program development, distribution, aggressive trade marketing, product positioning, program execution, category management and program sustainability.

The NCSM founder, President and Director of Sales, Tony has a successful 40+ year history in sales development and management and has a hands on working knowledge of what it takes to make a manufacturer’s program successful.

Tony and his team have an aggressive and successful history in taking a manufacturer’s program and establishing sustainable growth and profitability on either a National or International


Cincinnati, OH

DeAnna Erdmann

Director of Operations

DeAnna is an administrative professional with experience in military, human resources, logistics, and operations. Her college education and over eight years of operations/administrative management experience have given her the ability to smoothly and efficiently tackle the ever changing landscape of the sales world.

DeAnna holds a Bachelor Degree from Northern Kentucky University. She is also a seven year veteran of the United States Army. She currently lives in Cincinnati with her husband and three children.


Cincinnati, OH

Chuck Welch

Social Media Specialist


San Carlos, CA

Kim Willsher

Director of Business Development

Retail/ Mass

Kim is a customer focused and classically trained sales professional with a broad range of experience in sales. Her passion is new business development throughout the CPG industry.

Kim has a demonstrated history of success across multiple channels of trade in both the Grocery and Mass channels, opening doors and exceeding sales and growth expectations for all those represented.

She works extremely well independently and takes pride in being a part of team initiatives in striving to achieve objectives and sales goals.

Dedicated, tenacious and persistent, Kim projects a strong sense of professionalism, enthusiasm and integrity.


Cincinnati, OH

Doug Smith

Director of Business Development


Doug’s exemplary sales career includes working for several fortune 500 companies such as and including Colgate-Palmolive and Johnson & Johnson.

His strengths are his creativity, drive and leadership. Doug is extremely passionate about his work and he thrives on challenges.

Recently Doug was involved with helping Cincinnati Children’s Hospital market their Human Genetics Department for Oncology testing. He was able to formulate relationships that lead to more bottom line business for the department.

Doug holds a Bachelor’s degree from New Mexico State University and lives in the Cincinnati area with his wife and their two children.


Birmingham, AL

Hunter Hall

Channel Specialist

Group Purchasing Organizations

Hunter has over 20 years sales and sales management experience throughout the healthcare industry.

Throughout the years, Hunter has become a specialist in new product launch and has become an expert within the Group Purchasing (GPO) and Distribution aspects of medical sales.

During his career Hunter has been involved in the negotiation of numerous multi-million dollar contracts with various customers during his tenure.


Middletown, PA

Gordee Seiber

Director of Business Development

Specialty Channels

Gordie is a 35 year veteran of the specialty food channel. During those 35 years he has worked with business in the Drug, Military, College & University, Mass, Convenience, Food Service, Health Care and recreational trade both on a National and Regional scale

Gordie has overseen the successful completion of numerous major initiatives for “in store” placement for a variety of nationally know retailers and distributors.

During his career Gordie has earned the respect and admiration throughout various channels while exceeding the initiatives of companies represented … and the winning of numerous “sales awards”.

Gordon continues his efforts today working in leadership capacities with NCSM and in the community Lions Club.