What we do

Strategic Sales & Marketing

Waterford Group  is a strategic sales and marketing firm with a focus on business development.

We have extensive history in supporting manufacturers of food, beverage, and snack programs who are looking for assistance and direction in building their Convenience Store, Food Service, College & University, Military, Vending, Mobile Catering, OCS, DSD and Specialty Channel initiatives. Waterford Group also has a growing team of qualified representative that are heavily focused on pharmaceutical sales and distribution.

With over 70 years of combined industry experience, the managing partners of Waterford Group will help you identify and develop sustainable growth opportunities via trade market segmentation that includes top-to-top relationship building with retail, distribution, redistribution and multi-unit chain groups. We also provide sales management that includes over 30 “specialized” regional sales associates within each business segment, effectively sustaining and growing National coverage for all of our clients.

Our Business Model

  • Partnering with “innovative” clients … working within the current retail/distribution system while thinking “out of the box” in identifying all opportunities that provide significant growth and a sustainable revenue stream for both parties.
  • Partnering with a “limited number” of clients … which enables the Waterford Group to exceed each principal’s goals and initiatives.


  • Sourcing
  • Consulting
  • Marketing Support
  • Sales Management
  • Business Development
  • Supply Chain Management